What are the different methods of sales of television advertising?
TV networks benefit and survive on advertising, so the sale of television advertising spots is the main problem for the TV manager. For the sale of television advertising, they use three main techniques, regardless of whether the network is small or large. One of the most common forms of advertising is a mass sales in which the network will sell many different places for one ad. In the advertising auction, the network of auction during which people or businesses offer for certain time slots. Another method of network uses, if no one buys advertising time, is shortening the cost until someone decides to buy some time.
The most common method for selling TV advertising is the sale of bulk packages in which the company buys many different time slots at the same time. TV executives like this method because they receive paid for several times advertising and can suddenly fill many slots; Like this because it is cheaper to commercial than buying a sislot ngle advertising slot. In the veilThe isity of what the business is willing to spend will have different time slots. Most bulk packages give business a combination of first -class times of advertising and weaker times, such as in the morning or late at night; Budget businesses can buy packages containing only weaker times, while more powerful business can provide multiple main places by purchasing as a package.
Sale of television advertising in the auction is another method concerning television executives to fill in time slots for advertising. As in any other auction, the network reports a list of time slots and offers businesses until the winner is announced. This method can bring high profit or low. If businesses compete, then the network can get more money from the time slot; If it is not related, then the time section can be sold at a drastically reduced rate to which it most often happens with time without a peak.
If no one is buying timeSlots, then TV networks begin to reduce the price of every time slot. This method of sales of television advertising is usually performed in despair when no one buys advertising and the net requires revenue. The network will continue to reduce prices until the business decides to buy advertising time. If the television network fails or does not have few viewers, this method of sale is generally temporary and prices return to normal as soon as the sales slump stops.