What are different types of online video ads?
Online video advertising has become a large business for companies trying to sell products and services online. Some marketing and advertising experts compare online video advertising for television commercial advertising, but with a twist and much more benefits. There are five primary types of online video ads: preferences, companion, interactive, invitation and overlap. Of course, each type also has its own set of advantages and disadvantages. Other preliminary rollings are the middle roll, which is when the ad appears in the middle of the video. If advertising is at the end of the video, then it is referred to as an online video advertisement. The banner can appear along the bottom, the top or one of the sides of the video popping screen. For the presence of the brand for the whole video, but the con is that the observer requires the next step to click on the advertiser website.
The third type of online video ad is interactive. This type of videoThe ads are trying to engage the observer by making them enter some form of information while watching the video. It can even apply for this information before, in the middle or at the end of the video. For example, an interactive online advertising effort online can apply for an e -mail address or postal code that follows the video. Pro is that you can customize your ad. Con is that it can be disturbing.
The fourth type of online video ad is an invitation. This is when a message appears briefly along with a video trying to get a video of the observer to interact or act. The message does not remain, but it seems long enough for the observer to decide or not, and then disappear. For is that it is less disturbing, but con is that many web publishers do not support this type of advertising
The final type of video ad is overlap. This is when the message overlaps the video screen while playing video. It is similar to the invitations of online video advertisement but appears only at the top or downstairs video screen after shortOu time, not all the time the video is played. For is that it does not interrupt the video observer. Con is that some observers do not recognize them as advertising.