What is the brand development index?

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brands are constantly competing with other brands that have similar products. Each brand wants to have the highest percentage of sales and turn the best profit. Brand development index (BDI) is a measurement used in marketing to determine how well sales are doing in a particular area or between a specific demographic group. There is no standard number of good or poor brand development, because the tool is used primarily for marketing purposes. By understanding where BDI brands are highest, traders can identify efficient marketing areas and areas where changes need to be made. To calculate the brand development index, the company must know how much sales market in a particular area and how many people are in this area. Looking at the sales numbers and see how many of these sales come from a particular area, it can help traders determine the first factor. The percentage of the population depends on the studied area, such as the state or region. If the area represents 30 percent of the country's population, then 30 is the number used informulas.

There are two steps to calculate the brand development index number. First, the percentage of sales will multiply 100. If the studied region represents 20 percent of brand sales, then the number of 2,000 is used, because 20 multiplied 100 is 2,000.

By using this number, traders can find out how best to target their audience. In areas with a high brand development index, the company is likely to continue marketing because it is loyal to customers and attempt to convert those who the default purchase of brand products. If the number is low, the company may decide to stop marketing because it is unnecessary or may decide from fromMarking, because the number of potential customers to be achieved is worth another effort. This depends largely on the company's marketing budget and how low the numbers are for the area.