What is the relationship between advertising and event management?
The relationship between advertising and event management is the fact that event management can be used as an ad tool. Management of events refers to a process in which events are formally planned and organized on behalf of the client. This can be dealt with by companies that specialize in organizing and management of such events, or it can solve the Public Relations section of large corporations.
event management may be private or corporate and motivation for action may also vary. A private event may be organized to promote an individual, such as a politician, musician or any important personality. If a private individual is a politician, she could be an event of a fundraiser, meeting and greeting or political rally. This shows how advertising and event management can cooperate. The events are forms of advertising for politics. They help the politician to increase his profile and at the same time serve the more practical purpose of passing the political ideology of politics.
Musician could use an event to promote his latestwork. Event management can be solved by an independent event management company or by the public relations department. The purpose of the event is to advertise the musician and generate publicity for his work. It works the same for writers who hold the signatures of books; The event is a form of advertising for writers and his book.
Large organizations are also exploring the relationship between advertising and event management how it can work to its advantage. Organizations can organize promotion events aimed at advertising for their products and further strengthen the company profile of the organization. For example, a car dealer can host a showroom in which she invites the general public to come and see the latest offers. This event also serves as an advertisement on car dealer.
Organizations can connect and hire an event management company to organize a trade fair. The trade fair will serve as an advertising pLatform, a means of establishing new contacts and a means to increase the customer base. Event management can enter the game when a private individual or organization wants to organize a press conference. If it is an organization, a press conference could be the introduction of a new product, which is a form of advertising. If an event for a private individual, such as an athlete, could be used to support the signing of the approval agreement.