What is Amazon & Reg?
Amazon® is one of the largest online retailers in the world. The company has begun with the idea of selling books on the Internet and has since expanded and has developed to a large shopping portal, where customers can buy products from a wide range of brands and smaller independent retailers. The company's website around the world is now the first stop for many customers to buy products on the Internet.
Amazon® founded Jeff Bezos in BelleVue in Washington in 1994 as a way to sell books to consumers online. It started in 1995 and sold books throughout the United States and in about 40 countries around the world during the first month. In just a few months after the launch of Amazon®, he was constantly selling approximately 100 books a day online.
The initial success of Amazon® attracted investors who believed in the potential of the emerging business. This capital infusion made it possible to improve and strengthen the ITS website and hosting skills that in turn helped RůsIt was often mentioned that in the first days of the company the site was somewhat clear, not too user -friendly, and the overall appearance of the site led to some customers to have a negative impression of the company. Improvements have created the desired effect and the company achieved almost $ 16 million (USD) in 1997 in 1997.
Another of the driving factors of the company's success was the feeling that customers had belonging to the online community. Customers were able to publish reviews of books that they bought and read reviews of other customers. The introduction of the recommended book function was another key improvement in the site. The site would show books that correspond to titles that customers have recently purchased or inspected. Over time, this feature would be expanded and offered recommentations based on what other customers have purchased.
The company has become one of the major symbols of whatIt became known as "dot com boom" at the end of the 90s and in 1997 Amazon® was public and sold nearly three million shares of ordinary shares. Yet, although in the middle of success, the company did not earn profit and at the beginning of 2001 published net losses of over $ 1 billion. This forced restructuring and reworking the company's operations, including the creation of a strategic partnership with the main retailers and sales of their products through Amazon®.com. The company also launched an affiliate program where companies could place a link to Amazon®.com on their website and get a percentage from the sale generated through a link.
changes have achieved the desired effect and by the end of 2001 Amazon® has made a profit of $ 5 million. By 2008, Amazon® generated sales of more than $ 19 billion and earned a profit of approximately 645 million USDUSD. From its modest beginnings in the House of Founder Jeff Bezos to the State with one of the largest online shopping sites in the world, it is clear that AmazOn® has certainly taken a long way.