What is a real product?
As far as product marketing is concerned, many businesses think primarily about consumer product or the idea of a product. The real product is often a secondary idea and sales may suffer if the business does not issue this aspect. The real product is what the consumer holds in his hand when the product is purchased. This is a package, mark, logo and all tangible aspects of the product that can be seen without opening or using the product. Although tangible aspects of the product may not help quality, this may lead to an increase in sales if it is used correctly. For example, when the consumer looks at various margins of orange juice, most of the cartons will have similar performances. Although similar, there will be differences in the style of design and each will have a different brand. All these aspects are a part of a real product. The actual product is only what the consumer can see and touch - the part that can be observed without actually using the product.
A real product usually helps the idea of a product. The consumer does not buy orange juice because he wants cardboard, but because he wants the juice inside the cardboard. If there is an orange or brand that the consumer trusts on the front, it will be more likely that the product will buy because the design increases the idea of the product.
On the contrary, the bad real design of the product can reduce sales. If the design alienates the intended audience, either by looking too modern or working with the product, then consumers move to other products. If the design is boring or poorly conceived, consumers are more likely to avoid buying this product and buy a product with a better design.
Together with the actual product, businesses must work on a consumer product to ensure that it meets the customer's requirements. The orange juice card is a tangible product and the idea of juice is that it is sweet and slightly cake but a consumer product JE juice itself, which is what the consumer really tries to buy. If the juice is low quality, consumers will be turned off the product and are likely to refuse to buy products from this company, regardless of tangible aspects.