What factors affect the perception of the product?

The perception of the product is the term used to identify the way consumers think, and eventually respond to different types of goods and services, especially to certain brands of these products. Most companies will devote a lot of time and resources to ensure that existing and potential customers have a positive perception of the goods and services they sell, because this perception will have a direct impact on whether consumers actually buy these products. There are a number of factors that can affect the perception of the product, including problems such as overall quality, efficacy of marketing and advertising efforts and the amount of brand confidence that is associated with products.

One of the most effective ways to shape products is to effectively use various marketing and advertising strategies that seek to build the right perception in the minds of potential consumers. The nature of the advertising used will be very depending on the characteristics defining targeted consumer markets and tryingRespect the benefits associated with a product that will probably be special attraction for these consumers. This strategy often informs consumers about the product and stimulates sufficient interest and recognition that a significant percentage of consumers will try the product to see for themselves if it fulfills the promises found in a copy of the ad.

To maintain and increase this product perception, it is essential that consumers consider the product an acceptable quality. Given that expectations are often based on what they learn from advertising efforts, businesses should ensure that all the claims made for the product are factual. Assuming the consumer finds a product that adheres to the expectations set by the advertising, there is every chance that the perception of the product will be improved and perhaps the poison to ensure the recurring customer.

Association with a well -recognized brand is also a factor that affects perceptionthe product. This is especially true if the company wants to start a new product. For example, if a well -known electronics manufacturer decides to expand a range of products offered by adding laptops to existing stereo equipment and television lines, consumers who recognize and trust the brand over the years have launched new product lines over the years and made great use of the brand recognition to win the audience for new products.