What is the media market?
The media market describes a group of consumers who have access to the same marketing news. Media markets usually concern radio, television and press media, such as newspapers and magazines. Given that the Internet plays such a key role today in marketing, the Internet media market is another medium considered. Other terms used for the description of the media market include the broadcast market, the media region, the intended market area, the television market and the market.
The primary factor in creating a market is location or geography. The media area usually consists of areas that are close to each other. This means that the market does not consist of two different states - on the east coast and the other on the west coast. In short, the media region consists of areas that the publication of media media reaches, which usually means that they are two or three cities that come together.
The market usually overlaps with at least one capital. Most of meDial of markets include vibrations or regions rather than just one city. The only exception is for very large metropolitan cities. In these cases, the media market can consist of a single city. For example, in the Upstate New York, Albany, Schenectada and Troy form a media market.
When comparing the markets of television media with radio markets, there is a noticeable size difference. The television media market tends to consist of a much larger area than the radio market. This is mainly because the range of the radio station tends to be less than the reach of the TV station.
Information about media areas is used by media media for sale of advertising spots. For example, Nielsen Media Research monitors observation behavior of individual households that fall into every media market. This information includes demography such as the age of individuals in the household, the level of income, Levels education and other informationMACE about media consumers.
Advertisers can use this information to identify whether the media socket is suitable for its products or services. For example, if a company sells adolescent cosmetics, it will check information about people and households that are on the media market to see if their target market exists in the media region.
Both countries in North America - the United States and Canada - have a similar system for ratings and information about the media market. Both countries work on their own systems, but in a similar way.