What is the meaning of marketing ethics?

In general, ethics relate to the way people in all their different interactions relate to a moral manner towards others. Specifically, marketing ethics applies to the application of this basic morality in the field of business with their consumers and other related parties. Such a practice must necessarily include conscious attempts to consider the under consideration to apply moral principles when dealing with clients or other customers, especially in terms of production, prices and promotion of their goods or services. Some ethical problems are universal, while some come from culture and beliefs of different people. Therefore, various companies must necessarily integrate this consideration into their marketing ethics.

Example of how marketing tactics can be derived from cultural or social values ​​of a particular group of people in the environment that the company works, can be explained by an example of animal testing practice. Some culturesThey are more insulted by the issue of animal testing than others due to the type of values ​​introduced in these societies. A cosmetic company in a less developed country where poverty still prevails may not have luxury to look for alternative forms of testing for its products. In this case, animal testing practice may not be a big problem, and even customers would not be very interested in any such practice, because they may not have too many alternatives. On the other hand, the company in the developed country could face boycott from consumers if they are simply involved in practice because their culture is the presence and has many alternatives to the product produced by this manufacturer.

marketing ethics can also refer to the way the company represents its products to consumers, such as involvement in a double Speak or deliberately distortion of information or facts to generate greater sales and achieve greater profit. For example, a company could deliberately wrap its product to look like JThe popular product, even though it knows that its own version is non -standard. This company could rely on the fact that many people would not look too close to distinguish the difference between the two products. Not only would such incorrect use of marketing ethics be morally reprehensible, but it would also be the basis of the action if the other company proves that it earns its product identity to generate sales. The problem of marketing ethics is therefore a problem that helps to ensure that consumers and clients do not receive a raw agreement from manufacturers.