What is a digital coupon?
Digital coupon is a discount code for a product or service that is transmitted or stored online. The concept behind the digital coupon is the same as the concept for the traditional savings paper coupon: namely to provide a certain discount on some specific purchase. What distinguishes a digital coupon is the way it collects and uses.
The most common digital coupons look just like their paper cousins, but instead of reaching the press, they are published online or connected to an e-mail message. The recipient must usually print them. This type of digital transmission is often very cost -effective for manufacturers. Renting the advertising space in the newspaper or paying for the inclusion of coupons in direct e -mails is usually much more expensive than simply publishing the online coupon. Consumers can look at all available coupons and then print only those that are intended to use.
Online coupons generally work best among demographies that are particularly web-Savvy. Traders usually try to address consumers where they are. If it is in the press newspaper, then printed coupons are often the best. However, when consumers read their messages online, or visit the retailers' website for information, discount planting in these spaces is usually more efficient.
Some traders have done this one step further by issuing coupons through social networks and via mobile platforms. This type of electronic coupon is often offered in exchange for some specific event: publication of a link to a retailer on a personal blog, sending a message about the offer to network contacts, or adding a retailer as a "friend" on the social network to name at least. In this way, retailers and traders are able to conduct demographic research and spread the word of their brands and products without high costs or external efforts.
especially where the chyThrough phones and personal digital assistant are ants, some digital coupons may not actually be printed. Users can often download a coupon to their device for direct scanning. This means that the treasurer will cross the whole phone or PDA via the coupon scanner and the discount will be transferred. The scanning of the digital coupon from the electronic device is praised as ecologically conscious and at the same time promotes efficiency. Customers do not have to remember coupons, they only have to pull them on their devices.
Another kind of digital coupon does not require any direct processing at all. Some traders offer digital coupon programs that allow shoppers to store coupons to online accounts, usually associated with business loyalty or frequent shoppers card. Customers can view all available coupons on the main website of the store and then click on storage on everything they consider interesting.
depending on the policy of the digital coupon in the store are discounts onAvailable as soon as e-poles are called. When the customer later enters the store and completes the purchase, they only have to allow the cashier to search the loyalty card to automatically use discounts. This type of digital coupon processing is completely electronically, as judged by the computer as to whether any of the purchased items correspond to the coupon previously stored in the account. Saved coupons usually hold on consumer accounts until they are used or expired.