What is an interactive agency?
Interactive agency, also known as a digital agency, is similar to the traditional advertising agency. Increased use of the Internet, including social media technologies, has increased the need for more personalized and interactive marketing and agencies. Interactive agencies come in different sizes and employ individuals with different skills.
Interactive and advertising agencies support marketing efforts. Advertising can print product, television and radio advertising and an interactive agency can produce websites, business content of blogs, CDs and DVDs. Other products and services include real simple syndication (RSS), e -mail marketing campaigns, podcasts, online video marketing and similar digital products and services.
Some interactive agencies have evolved from advertising agencies. Others have evolved as separate entities, usually starting as a web design. This type of interactive business continued to add services such as use and functionalityThe Internet and Field of Electronic Marketing grew. For example, interactive agencies can be involved in search engine optimization (SEO) and search engines (SEM).
Social media channels have also caused an increased interactive marketing work. These channels provide organizations with additional opportunities to reach customers and prospects. Content and marketing campaigns can be created specifically for distribution through social media.
customers who use social media can expect to participate in the more personal way with the companies they trade. In traditional advertising, consumers are passive recipients of marketing reports of the organization. However, when using interactive marketing channels, consumers may expect to provide feedback and submit marketing reports adapted to their demography and interests.
Interactive agencies alsoThey work with Reputanet management. In the management of the reputation, various social media networks are monitored to find out what customers say about organization and its products or services. The organization can respond faster to customer dissatisfaction than to wait for a decline in sales.
Interactive service agency needs workers with different skills to meet different positions. Key skills include graphic, web and interactive design and development, multimedia design and development, content, blog, article and writing scripts, videoography and sound engineering. Other skills needed to operate efficient business are project management, account management and sale.
Interactive agencies may vary in size and specialties. The agency itself can be small, maybe consisting of the owner and one or two employees. Another interactive agency may be significantly larger. Regardless of the size interactive agencies can specialize in organizing organizations in certain fields,Such as retail clothing, food or cars.