What is the growth potential?

"The potential of growth" is a term used to describe the prospects that an individual, business or investment must generate additional revenues for a specified period of time. With each application, the evaluation of this potential includes the consideration of all relevant factors, including market capitalization, resources available for production and management, and even expected income results. Common evaluation in the business community, identification of growth potential, is important for everything from identifying the possibilities associated with the proposed expansion project to evaluate the promise associated with a potential employee.

As it applies to individuals, growth potential is often important in considering what employees must offer the employer. The process actually begins during the hiring process, when the skill and background set is considered to determine whether an individual is suitable for open positioning also has some features that indicate that the employer may have long -termnose. The assessment of growth potential continues throughout the period of employment, especially if there is an opportunity to proceed in the organization. Simply put, an employee with growth potential is more likely to be considered as a promotion based on previous performance and what managers perceive the ability of this employee to absorb new information and become proficient new tasks.

with enterprises, growth potential is often related to the expansion of business in a way that helps to increase market share and increase prominent society among its peers. Here, the growth potential can have to do with prospects for marketing of contemporary goods and services for developing specialized markets between consumers or the development of new products that attract consumers who are currently not customers. For example, a cosmetic company that focused mainly on top clients can decideT to develop a number of goods that focus on consumers with more modest budgets, sometimes put them under another brand. If there is a reason to believe that the new line actually captures the market share between a targeted consumer base, it is reported to have real growth potential.

In any incarnation, growth potential is related to the identification of the chance for progress or growth in some way. Individuals with good prospects tend to be open to new training and experience, while companies with this type of potential are usually owned and managed by people looking for opportunities to take businesses where they have not been present in the past. Since there is a risk with each of these businesses, take time to evaluate the potential in advance and see if it is likely that the use of resources will be able to assess this potential and make a decision to continue.