What is the difference between brand loyalty and brand capital?

While brand loyalty and brand capital can be inseparably connected, some of them are some big differences. The brand's loyalty refers to the consumer's desire to continue buying a specific product brand. It is the perception of a particular brand or the name of the consumer, developed through advertising and marketing efforts. Marketing for the high capital brand creates an ad that attracts, supports and maintains a permanent relationship between consumers and the product. This continuing relationship and positive perception creates a brand loyalty in the consumer's mind. People like a specific product for many different reasons and usually continue to buy a product if they still do what it promises.

The brand's loyalty is the result of an effective marketing or advertising campaign or good experience with a particular product or brand, and usually takes a lot of time - sometimes several years -. There are many reasons why consumers develop a specific brand, including a connection with some pleasantme with experience or using a product or brand of previous generations in their family. The long process requires accumulated positive experience for a longer period of time.

producers want every new product or brand to get a brand capital. New products that are unknown to consumers are introduced through a number of mapped marketing plans and through advertising. The company can pay millions of dollars a marketing company for developing the best and most attractive personalities for a new product. They do this by finding the most cost -effective methods of using different media, such as television, radio, printing and online stores. The advertising agency will also create an advertising campaign to get consumers to try a new product and start the process of development and capital of the brand.

Loyalty to the brand and BRA own capital are developed either by the perception of consumer or experience with a brandOU or carefully planned and organized marketing and advertising efforts. Some products will use consumer loyalty for a certain brand to introduce or sell similar products, the hope is that loyalty to one brand will be converted to all other products within this brand. However, loyalty cannot always be purchased. For example, Ford Motor Company has tried to use Ford's existing loyalty and capital for Sales Edsel Autompeses in the early 1960s, which is a plan that consumers refused the car despite the best marketing and advertising efforts that could buy money.