What is the company administration?

Image management of corporate image is the inspection of messages that the company projects for the public to create a positive association. Companies want consumers to recognize their names and brands and to think about them positively whether these positive thoughts tend to access, quality, or other characteristics. There are a number of tools that allow companies to form and maintain their identity in the public eye, from traditional advertising to social media. Part of the process includes screening of a stable and consistent image across the company's projects and services such as the use of similar brand and design decisions to make the products easy to identify. Employees in the whole company may also have to undergo training in the management and checking of images of enterprises to know how to behave over the phone, meetings and other environments where employers represent the public. Companies also cooperate with franchises, distributors and other partners to UDThey rushed their image consistent. For example, if the company is primarily known for quality, it does not want to see how its products are used in availability campaigns because they may not want consumers to combine their products with cheapness. Likewise, companies that create a reputation for fast and honest service expect that this partners who sell and use their products,

Another aspect of corporate image management may include identification and response to poor printing. This may include everything from unfavorable media news to enemy reviews online. Companies can use measures such as Press Releases, Social Media campaigns, viral advertising, and printing with the press to increase the positive printing and rehabilitate their image. They can also actively behave to build positive relationships with the community; For example, a refreshment manufacturer can pay attention to references to their products toSocial media and randomly send free samples to influential people who praise his food.

Companies may decide to change the company image regularly. It could be a reaction to negative publicity, where it turns out that the negative association will be difficult to shake, or because society will move in the direction and its old image is no longer suitable. Careful administration of enterprises is crucial to help the company move smoothly from one identity to another while maintaining customers, creating positive associations, and avoiding negative publicity during the transition.