What are the different types of consumer behavior models?

Consumer behavior models are the basic tools that traders can use to understand why consumers do or buy a product. Different types of models are the black cabinet model, model of personal variable and complex model and each model has specific focus. The black cabinet model focuses on external stimuli, the personal variable model focuses on internal stimuli inside the consumer, and the complex model studies a combination of external and internal stimuli. The main purpose of studying consumer behavior is for traders to better understand and therefore better focus consumers in their marketing strategies. It is a very complicated science and traders can observe and perform some correlations between advertising and consumers' advertising, but the main question of what causes one to buy or buy a product is too individual and cannot be explained by one or even several models of behavior.

The black cabinet model, also called the model of the stimulating reaction, is one of the simplestSewing types of consumer behavior. The black cabinet can be considered a consumer's brain, which is responsible for the purchase decision. Environmental stimuli, such as economics, technology and culture, combine with marketing stimuli such as product, price and promotion, inside the black box where they decide. This model ignores the variables inside the consumer and focuses on variable marketing and the environment that create the desired reaction.

The personal variable model is another of the main types of consumer behavior models. Unlike the black cabinet model, where the main focus is external stimuli, it examines a personal variable model, what internal factors affect consumers' behavior and purchase decisions. Specifically, this model ignore external stimuli, such as marketing techniques, and focuses on internal psychological variables. These variables include lifestyle, motivationand personality. It also focuses on individual decision -making processes, such as problems, alternative evaluation and behavior after purchase.

The final main types of consumer behavior models are complex models. As the name may indicate, this type of model takes into account both environmental and internal stimuli when studying behavior. This type of model is one of the most complex studies because of how many variables are in the game. It is beneficial because it is the only model that can be used to study different external stimuli to different types of personalities and demography. However, it is difficult to determine the accuracy of the conclusions caused from these studies due to a number of variables.